Farmers Markets


Women, Infants, and Children (WIC) and Senior Farmers’ Market Nutrition Program (SFMNP)

For Seniors – About the Senior Farmers’ Market Nutrition Program

  • The Senior Farmer’s Market Nutrition Program (SFMNP) provides low-income eligible seniors “vouchers” to use at area farmers’ markets and participating roadside stands to help stretch their food dollars.
  • You must be 60 years of age or older, (or a Native American 55 or older).
  • Each household will receive $25 in vouchers or coupons to use at farmers’ markets to purchase fruits and vegetables only.
  • Vouchers will be distributed on a “first-come, first-served” basis at several locations around the county, and there will be vouchers reserved for each site. If more people show up than we have allocated vouchers, we will create a waiting list in case there are more vouchers available later.
  • Vouchers can be picked up by proxy; be sure to have the eligible person’s complete address, phone number and date of birth.
  • Vouchers are available in early spring and information is sent to the county newspapers about voucher pickup sites and times.

 For Seniors – Dodge County Residents

  • Starting in 2014, the Dodge County SFMNP is administered by Dodge County Human Services and Health Department. Contact Stephanie Levenhagen, Nutrition Program Manager, at: 920-386-3583. Located in the Henry Dodge Office Building, ADRC, 199 County Road DF, 3rd Floor.

For Vendors: Get Authorized in Dodge County to Accept WIC and SFMNP Vouchers (11/19/13)

  • Fill out paperwork at the Dodge County Women, Infants, and Children Program (WIC) office. 
  • Call ahead to schedule a short appointment. Vendors who fill out paperwork, and sell Wisconsin-grown produce, can qualify to accept WIC and Senior FMNP Vouchers.
  • To schedule an appointment, call Ashley Young at 920-386-4013. Her current office hours are: Mondays – Wednesdays: 8 am – 4:30 pm and  Thursdays: 8 am – 12 pm.
  • Dodge County WIC Office Location:
    Henry Dodge Office Building at 199 County Rd DF , Juneau, WI, 53039.
    Main WIC phone number: 920-386-3680.

Southeast WI Farm Fresh Atlas – Find Markets or Advertise Yours

  • Available at a variety of locations in Southeastern Wisconsin including local libraries, businesses, convention and visitor bureaus, municipal buildings, farmers markets, county fair, and local events such as dairy breakfasts.
  • Vendors can apply each year to be listed in this directory.

Interested in Selling at a Farmers Market?

  • Contact your municipality for local rules, regulations, costs and permits.
  • Contact the Wisconsin Department of Agriculture, Trade and Consumer Protection (WDATCP) for food-related rules, regulations and licensing.
  • Review the resources listed below.  

WI Department of Agriculture, Trade & Consumer Protection (WDATCP) 

UWEX Farmers Market Resources

For Budding Food Entrepreneurs – Need a Licensed Kitchen to Start a Business?

  • The Watertown Farm Market Kitchen is a clean, state-inspected and licensed, fully equipped professional shared-use kitchen and food production facility. Users pay hourly rates forthe time they use.

Oconomowoc Winter Farmers’ Market (November – March)

A winter farmers market with food and informational programs for consumers and producers. Oconomowoc Winter Farmers Market – Details and Programs

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